Landowner Newsletter- February
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Message from the Team
Spring Turkey season is right around the corner, and we’ve seen multiple listings selling out as sportsmen lock in their hunts. If you haven’t yet, now is the perfect time to update your LandTrust listing to attract potential guests. Consider adding recent photos, adjusting package offerings, or blocking out dates when your property isn't available. Our team is here to assist you with these updates to ensure your listing stands out. Feel free to contact us for personalized support.
Landowner Perks & Updates
We're excited to announce a partnership with Duckworth, offering our landowners a 20% discount on their high-quality merino wool products. Duckworth is a Montana-born, American-made company known for creating versatile merino wool apparel suitable for any rugged adventure. Their products are designed for superior performance with a focus on stewardship, sustainability, and American-made craftsmanship. To take advantage of this offer, please reach out to us.
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Updates to Platform
Did you know that search engines like Google play a huge role in helping guests discover your property? Search Engine Optimization (SEO) is the process of optimizing web content to improve its visibility in search results, making it easier for potential guests to find relevant listings. Programmatic SEO takes this a step further by using automation to generate and optimize thousands of high-quality, data-driven pages at scale. At LandTrust.com, we leverage both traditional and programmatic SEO to maximize your property’s exposure. By strategically incorporating targeted keywords, creating high-value content, and developing optimized landing pages for various activities, locations, and property types, we ensure that outdoor enthusiasts actively searching for recreational opportunities can easily discover your listing. This means more visibility, more bookings, and ultimately, more revenue for you.
For instance when someone googles 'gopher hunt in montana' not only is LandTrust the first results from the search but AI pulls every LandTrust listing in Montana that has a Gopher hunting package. With AI beginning to dominate the search engine field we think this is essential for success and will continue to put effort towards SEO.
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As always, if you have questions or need assistance, don't hesitate to contact us.
Upcoming Events
Join us for Beyond the Podcast: a LandTrust Q&A session on March 5th at 3 PM Mountain Time. This session, hosted on Ranching FYI, will provide an opportunity for landowners to ask questions, share experiences, and gain valuable insights on optimizing their LandTrust listings. Don’t miss this chance to connect with the community and learn more about making the most of your LandTrust partnership.
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Field Note Highlights
Field Notes have been excellent so far this year, highlighting a recap and success stories of 2024. This is an excellent way to show the users how much your LandTrust property has to offer. Even though field notes was created midway through 2024 it became a powerful tool to show the potential of the properties.
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Recent Media Exposure
Once again the LandTrust team has been active in the media, discussing land access, stewardship, and agriculture. Our CEO & Founder, Nic De Castro, appeared on Red Beard Outdoors and The Take it Outside Podcast to explore the intersection of hunting and conservation. Additionally, Taylor featured on Ag Most Okayest Farm Girls Podcast to discuss the LandTrust model. These conversations offer valuable insights for landowners and outdoor enthusiasts alike.
Additionally catch Matt Boo's article in Farm Progress about his successful hunt with his sons using LandTrust.
Reminders
Join our Private FB group
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We also have a private Facebook group for Landowners only. We encourage you to join and become active.
You would be surprised at the diversity of folks we have in there. You never know you might learn something, help someone, or broaden your network. Speak privately to your fellow LandTrust Landowners and share ideas, stories, and successes.
Seasonal Reminders
Even though it’s the offseason for most farm and ranch activities, we’re seeing a surge in bookings for listings with active Field Notes. Why? We believe it signals to potential guests that your property is active and well-maintained. This is also a great time to scout and mark game trails as ideal spots for setting up a game camera. If you need one, use code 'LT35' for 35% off a Stealth Cam at www.stealthcam.com.