Last Updated: July 1, 2019
What information we collect
We collect three (3) types of information:
- Personal information that you provide directly to us when you create an account with us.
- Data collected automatically such as tracking information, IP addresses or other data related tousage on LandTrust Sites.
- Cookies, to help us understand how our users use the LandTrust Sites.
Information you provide directly to us
We collect your personal information when you book an experience with a Landowner through a LandTrust Site. At times, you may be asked to provide additional information, such as payment to provide under a secure payment process. When you provide your credit card number, it will only be shared with verified third parties who perform tasks required to complete the purchase transaction, and only the last four digits will be stored.
Comments and other public activities.
We offer you the opportunity to comment on any experiences you book though a LandTrust Site in the form of reviews. These comments are visible to other users, and any personal information you include in your comments may be read, collected or used by third parties. We are not responsible for any personally identifiable information you choose to submit in public forums. Information shared here may be used by others, potentially to send you unsolicited messages. Therefore, you should be mindful of what you share.
Non-personal data collected automatically
Tracking information for our site.
This type of information is non-personal information that is automatically collected and stored relating the sites’ usage. We perform statistical analyses of users of the site, and their viewing patterns, for product development purposes and to generally inform advertisers about the nature of our audience. Device data.
We may collect non-personal information about the computer, mobile device or other device you use to access LandTrust Sites, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other preferences automatically collected. We use this non-personal information to help us understand how our users interact with the LandTrust Sites.
Data collected with cookies
We use various technologies, such as Google Analytics cookies, to manage LandTrust.com and track use of the content we provide, including:
- standard web analytics information,
- behavioral advertising which allows third parties to collect cookies to help LandTrust advertise offerings more efficiently,
- aggregated data about email click-through rates and video viewing,
- data collected through HTML cookies, flash cookies, web beacons and similar technologies, and
- demographics and other details to help us customize our sites based on your preferences.
We may collect and use your location data (such as your country) to provide >a tailored experience for your region, but we don’t collect any geolocation-specific data from you or your device. You can change the settings on your computer or mobile device to prevent your location data from being shared. If you wish to opt-out of tracking and cookies, please manage your privacy settings on your browser, or select other ways to turn off cookies and/or ad features.
How we use your data.
We use your data for limited purposes and do not sell it to any third parties. Specific uses are defined below.
Providing requested services.
We may use the data to fulfill your requests for services and information. For example, using your contact information to respond to your customer service requests, or to enable reservations through the system.
We use data we collect to send email newsletters, or information about experiences that may be of interest to you (if you have opted in for this information). We may also use the data to send you email communications, such as information about your account or updates to the site.
In order to help LandTrust better market on third party platforms, LandTrust works with third parties to collect information about your use of our website so that we can provide advertising about our offerings tailored to your interests. That advertising may appear either on our website, on our apps, or on other websites. Program specific uses.
In addition to the uses identified above, we may use your personal information for any other purposes disclosed to you at the time we collect your data or pursuant to your consent.
General Data Protection Regulation (“GDPR”) Compliance
As a result of the General Data Protection Regulation (“GDPR”), LandTrust has implemented a number of systems across our organization to ensure we comply with the intent and spirit of the law. In summary, we have:
- provided for consent options where you submit your personal information to ensure you are aware and agree to submitting your information prior to completing a form
- entered into vendor agreements with those third parties that manage data as a data processor on our behalf, to ensure they have appropriate safeguards in place to process, manage and secure data as required.
- Developed internal processes to ensure we have a way to contact users in the event that there is a breach in data storage of your personal information.
- Provided a means, through firstname.lastname@example.org, to allow users to contact us about any privacy issues, including, the ability to deactivate of any account.
Steps we take to protect your privacy
To protect and prevent unauthorized access to your personal information, maintain data accuracy, prevent accidental loss, destruction, damage or theft of data, LandTrust implements and maintains security and organizational measures with commercially reasonable physical, technical and administrative controls. Please note that no method of transmission over the Internet is 100% secure. Remember, when visiting a third-party site from a LandTrust Site, we do not control the privacy policies of other parties, so please check before browsing on those sites to ensure you agree with their terms.
Children under age
We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that we have collected any personal information from a child under the age of 13 (or under the age of 16 from the European Union) without verifiable parental consent, we will delete it from our database as quickly as possible. If you believe that we may have collected information from a child under age, please contact us at email@example.com.
Deactivating your account and managing privacy settings
You can request that your account be deactivated at any time by contacting us at firstname.lastname@example.org. When your account is deactivated, your user profile and all public activities (such as comments) will be hidden.. To unsubscribe from our newsletters, click on the link at the bottom of a newsletter you have received, or you can manage your subscriptions from your LandTrust.co profile. For any other changes regarding your personal data, please contact email@example.com with your request and we will respond to you promptly.
Deactivating target advertising
If you wish to opt out of advertising based on your browsing activities, interests and geographic location, you can opt to only receive generic advertising; for more information, please visit http://preferences- mgr.truste.com/. To learn more about targeted advertising, please refer to the Digital Advertising Alliance on how you may opt out: http://www.aboutads.info/PMC.